Purematcha x Ninja Luxe Café at Federation Square

Join Purematcha at the Ninja Luxe Café activation at Federation Square, where we’ll be demonstrating how the Ninja Luxe Café machine creates everything from matcha lattes to silky matcha cold foams.

We’re excited to share that Purematcha will be returning to the Ninja Luxe Café activation — this time in Melbourne at Federation Square on Monday 16 March from 9–11am.

Purematcha demonstrating matcha drinks at the Ninja Luxe Café activation in Sydney.

At a glance

Back by popular demand — Sydney to Melbourne

Last October we had the pleasure of joining the Ninja Luxe Café activation at Martin Place in Sydney, where we spent the morning sharing matcha with hundreds of curious coffee lovers. The event was an incredible success and we had so much fun demonstrating how versatile the Ninja Luxe Café machine can be when it comes to preparing matcha drinks.

Because the Sydney event was so well received, we’re incredibly grateful and humbled to have been invited back for the Melbourne activation.

As a small husband-and-wife run business, opportunities like this make us very proud. Being able to collaborate with a globally recognised brand like Ninja and introduce more people to authentic Japanese matcha is something we’re truly thankful for.

Purematcha sampler packs

Visitors to the activation will also have the chance to take home a Purematcha sampler pack.

We’ll be handing out a limited number of complimentary sample packs, available on a first-come basis. Judging by how quickly they disappeared at the Martin Place activation, we expect these to go quickly.

If you’ve been curious about matcha, this is a great chance to try it for yourself and experience the vibrant flavour and smooth energy that high-quality Japanese matcha offers.

Matcha Sampler Tea Set

Try multiple Purematcha grades at home — ceremonial, premium, and culinary in one set.

View product

Live matcha demos in the Ninja Lab

We’ll be inside the Ninja Lab running live demonstrations throughout the morning.

We’ll be showing how the Ninja Luxe Café can be used to prepare a variety of matcha drinks.

One feature we’ve particularly fallen in love with is the cold foam function. It’s become our go-to when experimenting with matcha drinks.

It’s incredibly simple — just add cream, press the cold foam button, and the machine does the rest. In seconds you have a smooth, café-style foam that pairs beautifully with matcha.

See the full Ultra Rich Matcha Cloud recipe on the Ninja Luxe Café.

Matcha at the Ninja Café

During the activation, the Ninja Café will be serving matcha drinks at a special event price, so if you’re looking for a morning matcha in the Melbourne CBD, this is the place to be.

Whether you’re new to matcha or already a fan, it’s a great opportunity to experience how versatile matcha can be when paired with the Ninja Luxe Café.

Stop by the Ninja Lab, enjoy a matcha, grab a sampler pack (while they last), and say hello.

We’d love to see you there.

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