Purematcha Comparison Chart & Video Guide

Struggling to choose the right matcha for you? Our in-depth comparison table cuts through the confusion. Compare grades, cultivars, origin and taste differences to find the matcha for you.

> How are they different video?

Choose which matchas to compare

Tap the grades you want to compare. When you find your match, use Shop at the bottom of that column.

Tip: scroll horizontally on mobile to see every column.

Processing Attributes

Processing
Attributes
NISHI GOKOU EISAI KIYOKA KIYOMIDORI RYŌKA KOZAN-JI HINOKA
Appearance NISHI matcha GOKOU matcha EISAI matcha KIYOKA matcha KIYOMIDORI matcha RYŌKA matcha KOZAN-JI matcha HINOKA matcha
Grade Ceremonial Ceremonial Ceremonial Ceremonial Premium Premium Premium Premium
Milling method Stone-mill Stone-mill Stone-mill Bead-mill Bead-mill Bead-mill Stone-mill Bead-mill
Harvest First-flush First-flush First-flush First-flush First-flush Blend first
&
second harvest
Blend first
&
second harvest
Blend first
&
second harvest
Cultivar Okumidori
Asanoka
Saemidori
Gokou Okumidori Saemidori Saemidori
Yabukita
Asanoka
Mixed cultivars Yabukita Asanoka
Okumidori
Kanayamidori
Origin Kagoshima Shizuoka Uji, Kyoto Kyushu Shizuoka Uji, Kyoto Uji, Kyoto Kagoshima
Organic JAS Certified JAS Certified JAS Certified JAS Certified Pesticide free
management
Non-organic JAS Certified JAS Certified

Taste & Style

Taste &
Style
NISHI GOKOU EISAI KIYOKA KIYOMIDORI RYŌKA KOZAN-JI HINOKA
Tasting summary

Bright, vivid and deeply creamy, with layered umami from Okumidori, Asanoka and Saemidori. Rich without being sharp. A full ceremonial bowl with real depth.

Single-cultivar Gokou with subtle earthy sweetness and soft umami. Creamy mouthfeel and very low astringency. Easy, distinctive, and lovely as a plain ceremonial tea.

Classic Uji Okumidori: smooth, naturally sweet umami with a creamy body. Soft roast warmth and low bitterness. Best whisked plain as a traditional ceremonial bowl.

Floral Saemidori with creamy body and light roasted notes. Sweet, clean finish and gentle astringency. A bright spring ceremonial that also softens beautifully in milk.

Spring-green colour with natural sweetness and subtle earthy notes. Balanced and versatile. Easy as a frothy bowl, and strong enough to hold its own in a latte.

Crisp vegetal opening with edamame and nori, then rounded grassy umami and soft sweetness. Clean, lingering finish. Built for everyday café-style bowls and milk drinks.

Naturally sweet Yabukita with a familiar everyday balance. Soft richness, a little more astringency than our top ceremonials. A friendly premium Uji for daily drinking.

Fresh spring vibrancy with early-summer warmth. Nutty-savoury profile, smooth finish, and solid creaminess. Made for milk drinks without tasting thin.

Colour 9 / 10
9 / 10
7 / 10
8 / 10
8 / 10
8 / 10
6 / 10
7 / 10
Sweetness 7 / 10
7 / 10
7 / 10
8 / 10
7 / 10
8 / 10
8 / 10
6 / 10
Richness 9 / 10
7 / 10
7 / 10
7 / 10
8 / 10
8 / 10
7 / 10
7 / 10
Roast 6 / 10
8 / 10
7 / 10
3 / 10
6 / 10
5 / 10
5 / 10
6 / 10
Astringency 3 / 10
2 / 10
3 / 10
3 / 10
3 / 10
3 / 10
5 / 10
4 / 10
Creaminess 10 / 10
10 / 10
10 / 10
7 / 10
8 / 10
7 / 10
7 / 10
8 / 10
Umami 9 / 10
9 / 10
8 / 10
7 / 10
7 / 10
8 / 10
6 / 10
7 / 10
Tasting chart

Suggested Usage

Suggested
Usage
NISHI GOKOU EISAI KIYOKA KIYOMIDORI RYŌKA KOZAN-JI HINOKA
Pure tea
water only
5 / 5
5 / 5
5 / 5
5 / 5
4 / 5
3 / 5
3 / 5
3 / 5
Matcha Latte 3 / 5
3 / 5
3 / 5
4 / 5
5 / 5
5 / 5
4 / 5
5 / 5
Cold Brew 5 / 5
4 / 5
5 / 5
4 / 5
3 / 5
5 / 5
4 / 5
3 / 5
Pastries 2 / 5
2 / 5
2 / 5
3 / 5
4 / 5
4 / 5
2 / 5
2 / 5
Shop — Shop GOKOU Shop EISAI Shop KIYOKA Shop KIYOMIDORI Shop RYŌKA Shop KOZAN-JI Shop HINOKA

Discover the differences between our three ceremonial matcha teas

Discover the key differences between our EISAI, NISHI and GOKOU ceremonial matcha teas.

Stone Mill

Stone mill matcha that retains the highest nutrients and makes incredible creamy and frothy matcha

First Flush

First harvest matcha that is vibrant in colour with the highest amounts of l-theanine and the best taste

Organic Certified

Organic matcha that is free from pesticides and chemical fertilisers making them very safe to enjoy sip after sip and bowl after bowl!

Matcha Powder Collection

What are you looking for?