Matcha News: editorial-layout

Koshun (Koushun) is a rare Shizuoka oolong cultivar with honey-gold liquor, grape and apricot notes, and JAS organic certification. What it is, how it tastes, health compounds in oolong, and how to...

SAEKA is finally here. A JAS organic deep-steamed sencha powder from Kagoshima, and honestly one of the most exciting things we have brought to Australia. Here is why the farming matters, how it di...

How to choose a Japanese cast iron kettle (tetsubin) in Australia: tetsubin vs teapot, Nambu ironware, water quality, induction compatibility, care, and what to look for when buying online.

Discover how matcha's antioxidants, chlorophyll and L-theanine support glowing skin — plus our Mental Health Awareness Week 2026 collab with AMPERNA®.

Purematcha x Ninja Luxe Café at Federation Square, Melbourne — live matcha demos 16 March 9–11am, sampler packs, cold foam recipes, and special event matcha drinks 13–17 March.

Watch how Nishi ceremonial matcha is packed in Japan — precise 50g filling, vacuum-sealing for freshness, and express air freight to Australia. Behind the scenes from Purematcha.

Best matcha cafes in Melbourne and Victoria: OSOI Brunswick, Kuuki Sunshine, Ba Ba Rolls, Iris Bakery, Hanaya Geelong, Luup Mornington, Cup of Chino Apollo Bay — plus make matcha at home with Purem...

Purematcha at Australian Fashion Week 2024: official drinks sponsor for Karla Spetic's runway show. Cold-brew matcha backstage, traditional matcha for guests, and highlights from the IKIGAI Resort ...