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50g pouch of Purematcha Hinoka Premium Grade matcha with a bowl of green matcha powder
Organic matcha Green powder in a white bowl on a light fabric background
HINOKA matcha tea being poured from matcha spout bowl into drinking glass
HINOKA Matcha packaging with branding and product details on a white background
matcha green tea whisked in a black matcha tea bowl
Green matcha tea in a black bowl on a white fabric background
Two 50g pouches of Purematcha Hinoka Premium Grade matcha with a bowl of green matcha powder
Three 50g pouches of Purematcha Hinoka Premium Grade matcha with a bowl of green matcha powder
Four pouches of Purematcha Hinoka Premium Grade matcha with a bowl of green matcha powder
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HINOKA Organic Premium Matcha Powder

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$59.00 $59.00 / | Save $0.00 (0% off)

or 4 interest-free payments of $14.75 AUD with More info

JAS Organic mark

What does this symbol mean?

This is the JAS Organic mark — Japan’s official organic certification. It confirms this tea was grown and processed without harmful synthetic fertilisers or pesticides.

Conventional matcha can use those inputs to push flavour. Organic matcha cannot. Flavour and aroma come from the land, the season, and the farmer’s skill.

That is a Purematcha strength: we source JAS Organic teas that still drink as high-grade matcha — full flavour and aroma, without synthetic help.
Hinoka matcha is a carefully blended selection of first and second harvest tea leaves, shade-grown in the rich volcanic soils of Kagoshima Prefecture, Japan. Crafted from a trio of cultivars - Asanoka, Okumidori, and Kanayamidori - this matcha balances fresh spring vibrancy with the depth and warmth of early summer growth. 
  • Origin: Kagoshima, Japan
  • Harvest: May/June 2025
  • Cultivars: Blend of Asanoka, Okumidori and Kanayamidori tea cultivars
  • Organic status: JAS Certified Organic
  • Processing: Shade-grown, steamed, dried and bead-milled for optimal colour, aroma, and texture
  • Independently screened in Australia for toxins
Tasting Notes:HINOKA has a deep green hue, light vegetal body, and a smooth nutty finish which exhibits some savoury toasted notes. Beautifully crafted tea that sits between everyday Usacha (Thin tea) drinkability and smooth enough to enjoy as Koicha (Thick tea).
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TASTING CHART

Fresh spring vibrancy with early-summer warmth. Nutty-savoury profile, smooth finish, and solid creaminess. Made for milk drinks without tasting thin.

Processing attributes

GradePremium
CultivarAsanoka
Okumidori
Kanayamidori
HarvestBlend first
&
second harvest
OriginKagoshima
Milling methodBead-mill
OrganicJAS Certified

Taste & style

Colour7 / 10
Sweetness6 / 10
Richness7 / 10
Roast6 / 10
Astringency4 / 10
Creaminess8 / 10
Umami7 / 10

Scored out of 10 by our tasting team. Hover or tap a label for what it means.

Tasting chart

Compare with other varieties

MATCHA BENEFITS
High in antioxidants
Detoxifies the body
Fortifies the immune system
Sustained energy
Boost metabolism
Gluten Free
Dairy Free
Vegan Friendly
DESCRIPTION

Hinoka is a JAS certified organic matcha that is a carefully blended selection of first and second harvest tea leaves, shade-grown in the rich volcanic soils of Kagoshima Prefecture, Japan. Crafted from a trio of cultivars - Asanoka, Okumidori, and Kanayamidori - this matcha balances fresh spring vibrancy with the depth and warmth of early summer growth. 

REVIEWS
DELIVERY & RETURNS
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Click and Collect

Order now and pick up your items from our Sydney warehouse. Estimated collection 4 hours.
Level 2, Suite 2.16 100/Collins Street, Alexandria, 2015, NSW
Monday - Friday | 9:30 - 16:30
7-10 min walk from Green Square Station

FREE

Truck icon

Standard delivery

Orders typically arrive 3-5 business days after dispatch. Free with orders over $150 AUD.

$10 AUD

Fast truck icon

Express delivery

Get whisking within 1-3 business days from dispatch

$15 AUD

Fast truck icon

Same day delivery*

Get it today when ordered before 11:00 am. *Greater Sydney only.

$20 AUD

International shipping

International shipping

International orders may be subject to customs duties, taxes or handling fees upon arrival in your country. These charges are set by local authorities and are not included in our product prices or shipping fees.

Calculated at checkout

Excludes digital gift cards and international orders. Find out more about our delivery options.

Our returns policy

We want to make sure that you are 100% happy with your tea goodies. Find out more about our return policy.

  • TASTING CHART
  • MATCHA BENEFITS
  • DESCRIPTION
  • REVIEWS
  • DELIVERY & RETURNS

Fresh spring vibrancy with early-summer warmth. Nutty-savoury profile, smooth finish, and solid creaminess. Made for milk drinks without tasting thin.

Processing attributes

GradePremium
CultivarAsanoka
Okumidori
Kanayamidori
HarvestBlend first
&
second harvest
OriginKagoshima
Milling methodBead-mill
OrganicJAS Certified

Taste & style

Colour7 / 10
Sweetness6 / 10
Richness7 / 10
Roast6 / 10
Astringency4 / 10
Creaminess8 / 10
Umami7 / 10

Scored out of 10 by our tasting team. Hover or tap a label for what it means.

Tasting chart

Compare with other varieties

High in antioxidants
Detoxifies the body
Fortifies the immune system
Sustained energy
Boost metabolism
Gluten Free
Dairy Free
Vegan Friendly

Hinoka is a JAS certified organic matcha that is a carefully blended selection of first and second harvest tea leaves, shade-grown in the rich volcanic soils of Kagoshima Prefecture, Japan. Crafted from a trio of cultivars - Asanoka, Okumidori, and Kanayamidori - this matcha balances fresh spring vibrancy with the depth and warmth of early summer growth. 

Bag Icon

Click and Collect

Order now and pick up your items from our Sydney warehouse. Estimated collection 4 hours.
Level 2, Suite 2.16 100/Collins Street, Alexandria, 2015, NSW
Monday - Friday | 9:30 - 16:30
7-10 min walk from Green Square Station

FREE

Truck icon

Standard delivery

Orders typically arrive 3-5 business days after dispatch. Free with orders over $150 AUD.

$10 AUD

Fast truck icon

Express delivery

Get whisking within 1-3 business days from dispatch

$15 AUD

Fast truck icon

Same day delivery*

Get it today when ordered before 11:00 am. *Greater Sydney only.

$20 AUD

International shipping

International shipping

International orders may be subject to customs duties, taxes or handling fees upon arrival in your country. These charges are set by local authorities and are not included in our product prices or shipping fees.

Calculated at checkout

Excludes digital gift cards and international orders. Find out more about our delivery options.

Our returns policy

We want to make sure that you are 100% happy with your tea goodies. Find out more about our return policy.

FREQUENTLY BOUGHT TOGETHER

$59.00
$43.00
$59.00

TOTAL: $161.00


HINOKA Organic Premium Matcha Powder

Bag Icon

Click and Collect

Order now and pick up your items from our Sydney warehouse. Estimated collection 4 hours.
Level 2, Suite 2.16/100, Alexandria NSW 2015
Monday - Friday | 9:30 - 16:30
5 min walk from Green Square Station

FREE

Truck icon

Standard delivery

Orders typically arrive 3-5 business days after dispatch. Free with orders over $150 AUD.

$10 AUD

Fast truck icon

Express delivery

Get whisking within 1-3 business days from dispatch

$15 AUD

Fast truck icon

Same day delivery*

Get it today when ordered before 10:30 am. *Greater Sydney only.

$20 AUD

International shipping

International orders may be subject to customs duties, taxes or handling fees upon arrival in your country. These charges are set by local authorities and are not included in our product prices or shipping fees.

Calculated at checkout

Excludes digital gift cards and international orders. Find out more about our delivery options.

Our returns policy

We want to make sure that you are 100% happy with your tea goodies. Find out more about our return policy.

HINOKA Pure matcha powder with a whisk, bowl of matcha powder, and glass of green tea on a white background

HINOKA Matcha - Purity in Every Sip

HINOKA is a JAS certified organic matcha. It is finely-milled for a luxuriously smooth texture. It has a balanced umami profile, making it perfect for lattes, daily matcha moments or mindful rituals where quality matters most.

Matcha Independently Tested In Australia

We test our products both at the farms where they are grown, as well as by third party laboratories here in Australia.

The safety of our organic matcha green tea is our absolute #1 concern, so we randomly test for contaminants including radiation, heavy metals, toxins and mould ensuring none of the bad stuff gets through.

Microbial Testing
Elements Method Units Result
Escherichia coli TP_DML/021 <10 cfu/g Pass ✓
Salmonella TP_DML/087 - Not Detected ✓
Moulds TP_DML/024 <100 cfu/g Pass ✓
Yeast TP_DML/024 <100 cfu/g Pass ✓

Sample test date: 14 July 2025
Report reference: 413380
Testing agency: Agrifood Technology

Pesticides Testing
Elements Method Units Result
Supermarket screen AT3 & AT5 TP/354 & TP/355 Minimum LOQ Not Detected ✓

Sample test date: 14 July 2025
Report reference: 413380
Testing agency: Agrifood Technology

Heavy Metal Testing
Elements Method Units Result
Arsenic TP/394 0.026mg/kg Well below guidelines ✓
Cadmium TP/394 0.011 mg/kg Well below guidelines ✓
Lead TP/394 0.071 mg/kg Well below guidelines ✓
Mercury TP/394 <0.010 mg/kg Well below guidelines ✓

Sample test date: 14 July 2025
Report reference: 413380
Testing agency: Agrifood Technology

When To Drink Matcha

Morning Matcha Kickstart your day with a morning matcha. Matcha provides a gentle energy boost without the jitters or crashes that come with coffee

Stressful Tasks Matcha powder is great for staying focused and relaxed during stressful tasks. The unique combination of caffeine and L-theanine increases brain alpha waves for concentration and relaxation.

Afternoon FatigueMatcha can provide an energy boost when feeling tired in the afternoon or evening. Its natural caffeine content can help to combat fatigue, while L-theanine promotes relaxation, providing calm and sustained energy levels.

Same Day Dispatch

Same day dispatch on orders placed before 1pm (Mon - Fri) Same day delivery available for greater Sydney areas.

30 Day Money Back Guarantee

Weren't satisfied with your order? No problem, we'll cover the return and refund your money.

Customer Support

We're here to support your Japanese tea ritual. Whether it's following up on an order status or general product enquiries, we're here to help

Whisk Now, Pay Later

Whisk Now, Pay later with Afterpay and Laybuy Options.

FREE MATCHA EBOOK

Matcha powder is such a versatile ingredient that we've written a whole recipe book of amazing food, drinks and treats to try. 

Our downloadable ebook includes:

  • History of Matcha Tea and how it is made
  • The science behind the proven health benefits of matcha tea
  • How to prepare matcha 
  • 20 recipes for food, drinks and treats

Matcha Tea Collection

Browser our Japanese matcha tea varieties

Overall rating: 4.8636365 / 5 from 22 reviews.

AI Generated Review Summary

The matcha powder offers a subtle nutty flavor and is noted for its high quality by many users.

Summary topics

  • Flavor Profile (40%): Many customers brought up the positive taste of the matcha powder, with a subtle nutty flavor.
  • Product Quality (25%): Many customers pointed out that the matcha powder has great quality, with some mentioning it multiple times.

Review topics: [].

Review highlights

  • "Vibrant, high quality, smooth tasting matcha powder." — Rhianna
  • "Luke the subtle nutty flavour." — Larissa
  • "The matcha is high quality and I don’t even have to add milk, which I love." — Jane D.

Reviews

Hinoka organic premium matcha

"Hinoka organic premium matcha did not disappoint. It had a nutty taste and smooth enough to enjoy as a latte. Will purchase again."

— Kayla B. (5/5)

So FROTHY!

"Wow. This is by far the frothiest, silkiest Matcha that I have ever had (and I have tried a lot). It tastes great too! KIYOMIDORI matcha is my favourite, however this comes a very close second!"

— Jessica B. (5/5)

My favourite matcha

"Love the taste of this matcha, it’s my favourite and I’ve tried many."

— Maree K. (5/5)

Vibrant green, not bitter.

"Delicious!"

— Mitchell S. (5/5)

Lovely foam

"Makes a particularly lovely foam using just warm water…"

— Mark S. (5/5)

"Luke the subtle nutty flavour. This blend for me tastes best when its not too strong."

— Larissa (5/5)

Yummy matcha

"Tastes natural and is my go to"

— Mark L. (5/5)

"Vibrant, high quality, smooth tasting matcha powder. Creates a lovely microfoam. Pretty pricy for premium grade."

— Rhianna (4/5)

Really delicious matcha

"Super smooth, vibrant green, makes the most gorgeous matcha lattes!"

— Aleksandar M. (5/5)

Good dreams

"While I probably prefer kiyomidori which I found a bit more grassy (my preference), hinoka is good tasting and had increase of vivid dreaming, alike when I drink chlorella at night 🍀✨"

— S L. (5/5)

Q&A

Questions and Answers

We dispatch within 24 hours of payment (Monday - Friday Exc public holidays)Our office is based in Sydney. Most orders are received between 1-5 business days. Our delivery partners are Sendle and Auspost.

All orders receive a tracking number and an estimate delivery date.

We accept PO boxes, parcel collect and parcel lockers. 

Need it more urgently? We use Auspost Express for express orders.

View our shipping information page for estimates to your location.

IWe sure do! Visit ourshipping information page for estimate delivery times to your country

Please notify our customer service about your problem and we'll respond to you within 24 hours. 

Our Ceremonial matcha uses first flush, shaded baby young tea leaves from camellia sinensis plant.

As such they have received the least amount of sunlight prior to harvest.

This makes them higher in L-theanine (natural relaxant), chlorophyll (intense bright green) and caffeine, making it value for money even for those who drink it daily as a pick-me-up.

This ceremonial grade matcha is hand-picked by experience tea farmers as opposed to being machine picked in lesser grade matcha powders.

Unlike other matcha teas on the market, we test our matcha independently right here in Australia to ensure that none of the bad stuff gets through

Hotline
1300 50 44 69

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