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Purematcha Comparison Chart & Video Guide

Struggling to choose the right matcha for you? Our in-depth comparison table cuts through the confusion. Compare grades, cultivars, origin and taste differences to find the matcha for you.

> How are they different video?

Choose which matchas to compare

Tap one or more matcha names below. Each selection adds a column to the comparison tables.

Tip: scroll horizontally on mobile to see every column.

Processing Attributes

Processing
Attributes
EISAI GOKOU KIYOKA HINOKA
Appearance EISAI matcha GOKOU matcha KIYOKA matcha HINOKA matcha
Grade Ceremonial Ceremonial Ceremonial Premium
Milling method Stone-mill Stone-mill Bead-mill Bead-mill
Harvest First-flush First-flush First-flush Blend first
&
second harvest
Cultivar Okumidori Gokou Saemidori Asanoka
Okumidori
Kanayamidori
Origin Uji, Kyoto Shizuoka Kyushu Kagoshima
Organic JAS Certified JAS Certified JAS Certified JAS Certified

Taste & Style

Taste &
Style
EISAI GOKOU KIYOKA HINOKA
Colour 7 / 10
9 / 10
8 / 10
7 / 10
Sweetness 7 / 10
7 / 10
8 / 10
7 / 10
Richness 7 / 10
6 / 10
7 / 10
7 / 10
Roast 7 / 10
8 / 10
3 / 10
6 / 10
Astringency 3 / 10
4 / 10
3 / 10
3 / 10
Creaminess 10 / 10
10 / 10
7 / 10
9 / 10
Umami 8 / 10
9 / 10
7 / 10
8 / 10
Tasting chart

Suggested Usage

Suggested
Usage
EISAI GOKOU KIYOKA HINOKA
Pure tea
water only
5 / 5
5 / 5
5 / 5
4 / 5
Matcha Latte 3 / 5
3 / 5
4 / 5
5 / 5
Cold Brew 5 / 5
4 / 5
4 / 5
3 / 5
Pastries 2 / 5
2 / 5
3 / 5
2 / 5

Discover the differences between our three ceremonial matcha teas

Discover the key differences between our EISAI, NISHI and GOKOU ceremonial matcha teas.

Stone Mill

Stone mill matcha that retains the highest nutrients and makes incredible creamy and frothy matcha

First Flush

First harvest matcha that is vibrant in colour with the highest amounts of l-theanine and the best taste

Organic Certified

Organic matcha that is free from pesticides and chemical fertilisers making them very safe to enjoy sip after sip and bowl after bowl!

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