Matcha News

Matcha tea mania is flourishing everywhere, it's nuts! If you've ever tasted matcha and you didn't like it, then there's a few reasons why, given that most of the matcha available on eBay and Amazon is of such low quality it's unreasonable to even call it matcha at all.

Steeped in Japanese history and culture, the Japanese tea ceremony is the ceremonial way of preparing and drinking matcha tea. Though matcha originated in China, it became an integral part of Japanese culture through the tea ceremony. 

Eight hundred years ago the tea growers of Japan were attracted to Uji because of the mild climate produced by the gentle hills of the region. It was here in the 16th century that Japan's distinctive powdered green tea matcha was born.

The old saying, you get what you pay for couldn't ring more true when it comes to Matcha. Did you know that it takes just over 1 hour to grind just 40 grams of Matcha? So if your buying Matcha on the cheap, stop and ask where does this Matcha come from and how is it made?

Purematcha was contacted by Activision Australia to supply a range of Japanese matcha tea sets that were amongst other symbolic items included in gift boxes sent to Australian influencers and journalists as part of Sekiro's launch activity. 

Matcha is a very delicate Japanese green tea. Like all natural substances it can very quickly degrade in flavour and nutrients when exposed to its 5 natural enemies, heat, humidity, light, smell and air. Here are 3 tips for storing your Purematcha after opening. 

Want to make matcha like a master? Watch this short video to learn how to make matcha like a master with our simple 4 step guide.