FREE SHIPPING on orders $20 and over

OUR MATCHA

The Story of Australia's Purist Matcha

Our Purematcha Story

Our matcha story started in December 2013 during our honeymoon in Kyoto Japan. My wife curiously ordered a vibrant green matcha latte from a cafe in Kyoto and she was immediately drawn by the matcha's full-bodied green tea flavour. I had a taste myself, finished my flat white and went right back into the cafe and ordered another matcha for myself. For a good part of that day, we spoke about how great a green tea latte would sell back home in Australia. At that time, we knew little about the rich history and importance of matcha tea in Japanese culture. Let alone the secret health benefits that matcha tea has been providing to the Japanese people for centuries.

We have since sampled matcha teas from all the popular matcha producing regions of Japan and finally settled for what we believe to be the best tasting organic matcha you can buy.

Purematcha green teas are grown and harvested from organic farms in Uji region of Japan. Our farmers still follow the traditional methods for producing some of the finest matcha teas that you can buy.

Pure organic matcha shaded from the sun

WHAT IS ORGANIC MATCHA GREEN TEA?

THE SECRET'S IS IN THE WAY IT'S MADE

We source our Matcha from Uji Kyoto. The Uji region is synonymous with the highest grade of matcha. The region's hilly terrain, high quality soil, mild temperatures, and prevalent mist all contribute to what many call the most excellent matcha in the world.

NOT ALL MATCHA TEAS ARE CREATED EQUAL

THEY’RE DIFFERENTIATED BY:

  • pure organic matcha age

    TASTE

  • pure organic matcha age

    COLOUR

  • pure organic matcha age

    AGE

CEREMONIAL MATCHA VS CULINARY MATCHA

pure organic ceremonial grade matcha

CEREMONY

TRADITIONAL TEA CEREMONY

The tealeaves used are the youngest of the camellia sinensis plant, as they received the least amount of sunlight prior to harvest. As such, they’re higher in L-theanine (natural relaxant), chlorophyll (intense bright green) and caffeine, making it value for money even for those who drink it daily as a pick-me-up. Furthermore, ceremonial grade matcha has a refreshing grassy flavor and initial hint of astringency that leaves a lingering umami sweetness. You will also get a rich creamy mouthfeel.

VIEW CEREMONIAL MATCHA TEAS
pure organic culinary matcha

CULINARY

VERSATILE FOR EVERYDAY RECIPES

Typically known as kitchen or ingredient grade matcha, the tealeaves used are older, as they get more sun exposure to the youngest leaves at the top of the Camellia sinensis plant. As such, this grade of matcha is usually a dull olive green. Though its antioxidant levels are higher than ceremonial grade matcha’s, it’s lower in l-theanine (important for cognitive function) and caffeine. It tends to leave a bitter note and must be mixed with creamy or sweet ingredients.

VIEW CULINARY MATCHA TEAS