My favourite matcha
"Love the taste of this matcha, it’s my favourite and I’ve tried many."
Click and Collect
Order now and pick up your items from our Sydney warehouse. Estimated collection 4 hours.
Level 2, Suite 2.16/100, Alexandria NSW 2015
Monday - Friday | 9:30 - 16:30
5 min walk from Green Square Station
FREE
Standard delivery
Orders typically arrive 3-5 business days after dispatch. Free with orders over $150 AUD.
$10 AUD
Express delivery
Get whisking within 1-3 business days from dispatch
$15 AUD
Same day delivery*
Get it today when ordered before 10:30 am. *Greater Sydney only.
$20 AUD
International shipping
International orders may be subject to customs duties, taxes or handling fees upon arrival in your country. These charges are set by local authorities and are not included in our product prices or shipping fees.
Calculated at checkout
Excludes digital gift cards and international orders. Find out more about our delivery options.
Our returns policy
We want to make sure that you are 100% happy with your tea goodies. Find out more about our return policy.
HINOKA is a JAS certified organic matcha. It is finely-milled for a luxuriously smooth texture. It has a balanced umami profile, making it perfect for lattes, daily matcha moments or mindful rituals where quality matters most.
We test our products both at the farms where they are grown, as well as by third party laboratories here in Australia.
The safety of our organic matcha green tea is our absolute #1 concern, so we randomly test for contaminants including radiation, heavy metals, toxins and mould ensuring none of the bad stuff gets through.
| Elements | Method | Units | Result |
|---|---|---|---|
| Escherichia coli | TP_DML/021 | <10 cfu/g | Pass ✓ |
| Salmonella | TP_DML/087 | - | Not Detected ✓ |
| Moulds | TP_DML/024 | <100 cfu/g | Pass ✓ |
| Yeast | TP_DML/024 | <100 cfu/g | Pass ✓ |
| Elements | Method | Units | Result |
|---|---|---|---|
| Supermarket screen AT3 & AT5 | TP/354 & TP/355 | Minimum LOQ | Not Detected ✓ |
| Elements | Method | Units | Result |
|---|---|---|---|
| Arsenic | TP/394 | 0.026mg/kg | Well below guidelines ✓ |
| Cadmium | TP/394 | 0.011 mg/kg | Well below guidelines ✓ |
| Lead | TP/394 | 0.071 mg/kg | Well below guidelines ✓ |
| Mercury | TP/394 | <0.010 mg/kg | Well below guidelines ✓ |
Same day dispatch on orders placed before 1pm (Mon - Fri) Same day delivery available for greater Sydney areas.
Weren't satisfied with your order? No problem, we'll cover the return and refund your money.
We're here to support your Japanese tea ritual. Whether it's following up on an order status or general product enquiries, we're here to help
Whisk Now, Pay later with Afterpay and Laybuy Options.
Matcha powder is such a versatile ingredient that we've written a whole recipe book of amazing food, drinks and treats to try.
Our downloadable ebook includes:
Overall rating: 4.8421054 / 5 from 19 reviews.
Review topics: [].
"Love the taste of this matcha, it’s my favourite and I’ve tried many."
"Delicious!"
"Makes a particularly lovely foam using just warm water…"
"Luke the subtle nutty flavour. This blend for me tastes best when its not too strong."
"Tastes natural and is my go to"
"Vibrant, high quality, smooth tasting matcha powder. Creates a lovely microfoam. Pretty pricy for premium grade."
"Super smooth, vibrant green, makes the most gorgeous matcha lattes!"
"While I probably prefer kiyomidori which I found a bit more grassy (my preference), hinoka is good tasting and had increase of vivid dreaming, alike when I drink chlorella at night ðâ¨"
"I've recently moved over to Sydney and while the market is full of matcha, finding a quality graded matcha with traceability that you can only get with a small business has been hard to find. I worked for one of the largest B2B matcha suppliers in the UAE, dealing direclty with farmers so grade, and origin are important to me, obviously taste needs to be exceptional. After a few disappointments falling for social media marketing, I found Pure Matcha. Pure Matcha has been the best matcha so far, and the owners are hands on in the running of the business which I appreciate. I've so far tried the Hinoka from Kagoshima and its perfect in lattes which is my daily drink. If you care about quality, and dont want to be scammed by trendy retailers, Pure Matcha is a safe bet. The product arrived bright green, no oxidization or clumps. 5 stars for taking care of the quality end to end in the supply chain."
"The aroma opening the packet was so delicious - made me think of ice cream! It blends/froths beautifully and has a delicious, slightly bitter flavour. I have only made it as a tea so far, but I feel it will lend itself well to a latte. Right up there with Kiyomidori."
We dispatch within 24 hours of payment (Monday - Friday Exc public holidays)Our office is based in Sydney. Most orders are received between 1-5 business days. Our delivery partners are Sendle and Auspost.
All orders receive a tracking number and an estimate delivery date.
We accept PO boxes, parcel collect and parcel lockers.
Need it more urgently? We use Auspost Express for express orders.
View our shipping information page for estimates to your location.
IWe sure do! Visit ourshipping information page for estimate delivery times to your country
Please notify our customer service about your problem and we'll respond to you within 24 hours.
Our Ceremonial matcha uses first flush, shaded baby young tea leaves from camellia sinensis plant.
As such they have received the least amount of sunlight prior to harvest.
This makes them higher in L-theanine (natural relaxant), chlorophyll (intense bright green) and caffeine, making it value for money even for those who drink it daily as a pick-me-up.
This ceremonial grade matcha is hand-picked by experience tea farmers as opposed to being machine picked in lesser grade matcha powders.
Unlike other matcha teas on the market, we test our matcha independently right here in Australia to ensure that none of the bad stuff gets through