Matcha News

The Japanese tea ceremony is a sacred ritual that calls all participants to leave their ego at the door and to be present in the experience. Each item, tool and action fosters and inspires an atmosphere of unity and contemplation for everyone involved in the tea ceremony.

What is Japanese Black Tea and How to Brew it - Benifuuki Wakoucha  100% organic and grown in Haraizumi, Shizuoka. This Japanese black tea is like no other black tea you've ever tasted. Rich, malty with a natural sweetness of ripened fruit and some citrus notes. What is Benifuuki Benifuuki is a cultivar of the Camellia sinensis plant and is cultivated in every region in Japan due to its high...

This blog is all about water temperature when it comes to brewing different types of Japanese tea. View our quick reference table for recommended temperatures for popular Japanese teas.

Organic Tea Farming and Why it Should Matter to You! Earlier this year, we had our EISAI matcha tested for more than 700 pesticides by a food testing agency - Eurofins Australia. Pesticides Testing PESTICIDES METHOD Minimum LOQ RESULT 700+ Pesticide Analysis SP918, SP930 Minimum LOQ Not Detected ✓ Sample test date: 21 March 2022 Report reference: EUAUTWU-00014274 Testing agency: Eurofins Australia Our tea suppliers in Japan undergo regular auditing...

Joy, in a nutshell, is what emanates when you see the bright bold work by the Japanese dynamic duo Takeshi Matsunaga and Chie Takai.

Purematcha has been handpicked as a nominee in the annual EatWell Yummies awards. Submit your vote to be in the draw to win prizes.

In this blog we attempt to answer the most frequently asked questions regarding the most important tool for preparing Matcha tea - the bamboo matcha whisk commonly known as the Chasen in Japanese.