{"product_id":"1kg-hatsuka-ceremonial-uji-matcha-powder","title":"1kg HATSUKA Ceremonial Uji Matcha Powder","description":"\u003cp\u003e\u003cstrong\u003eHATSUKA is a first-flush matcha\u003c\/strong\u003e crafted from tea leaves grown and processed entirely in Uji, Kyoto, Japan.\u003c\/p\u003e\n\u003cp\u003eFinely milled to preserve its sweet aroma, vivid emerald colour and rich flavour, HATSUKA opens with a soft, mellow sweetness. Savoury notes of nori and edamame emerge through the middle, followed by a clean, refreshing finish with gentle, lingering vegetal sweetness and virtually no astringency.\u003c\/p\u003e\n\u003cp\u003eThis refined Uji matcha shines when prepared traditionally as usucha. In a creamy latte, it takes on a rich sweetness reminiscent of premium matcha ice cream. Enjoy it hot or over ice as an elegant, aromatic and deeply calming daily ritual.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eOrigin:\u003c\/b\u003e\u003c\/span\u003e Uji Kyoto, Japan\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eHarvest:\u003c\/b\u003e\u003c\/span\u003e May \/ June 2026\u003cspan class=\"s1\"\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eCultivars:\u003c\/b\u003e\u003c\/span\u003e Okumidori, Saemidori and Yabukita\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eProcessing:\u003c\/b\u003e\u003c\/span\u003e Shade-grown, steamed, dried and machine-milled for optimal colour, aroma, and texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eOrganic Status:\u003c\/b\u003e\u003cspan class=\"s1\"\u003e Non-organic\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eRecommended Uses:\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e✅ Usucha traditional preparation (Water only)\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e✅ High end Café-style lattes\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e✅ High-end Smoothies \u0026amp; iced drinks\u003c\/p\u003e","brand":"Purematcha","offers":[{"title":"Default Title","offer_id":47256462885052,"sku":"1KGHATSUKA","price":420.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0031\/0034\/4387\/files\/HATSUKA-3577.jpg?v=1791264120","url":"https:\/\/purematcha.com.au\/en-us\/products\/1kg-hatsuka-ceremonial-uji-matcha-powder","provider":"Purematcha Australia","version":"1.0","type":"link"}